Director, PR & Communications
ShopMy
Advertising, PR
New York, NY - USA
Manager / Team Leader
Onsite
Experteer Overview
You will build ShopMy’s earned media function from the ground up, shaping stories and channels with founders and cross-functional partners. Drive brand awareness through strategic media, executive thought leadership, and data-driven launches. You’ll manage media relations, rapid response, and agency partnerships while scaling the PR function for long-term impact. This role blends culture, technology, and commerce to amplify ShopMy’s mission of human-led curation at scale. A founding opportunity to set the tone for our communications and influence the industry.
Compensation / Benefits
- Medical & Dental Coverage at 70%
- Equity in ShopMy
- Flexible PTO
- 14 weeks of parental leave
- Wellness & Social Stipend
- 401k program (3% automated contribution from ShopMy)
Responsibilities
- PR strategy development and channel-specific planning
- Story and channel development across traditional press, podcasts, speaking opportunities, and executive social
- Media relations and relationship building with reporters/editors across business, tech, marketing, retail, fashion, and culture
- Executive strategy: thought leadership, talking points, interviews, and briefing for founders and executives
- Data and launch storytelling turning insights, product launches, partnerships, and milestones into media moments
- Rapid response and crisis management for inbound press and sensitive situations
- Operations and management: scale PR function, manage external agencies, hire junior team members as needed
Key requirements
- 8-10+ years in communications with a focus on earned media
- Strong media relationships in at least two areas (business/trade, creator/tech, or consumer/lifestyle)
- Editorial judgment for timely, relevant, credible stories
- Brand judgment and cultural/ tasteful alignment with ShopMy’s image
- Exceptional writing across pitches, briefs, quotes, bylines, and social content
- Strategic operator who can set strategy and execute hands-on with pitching and writing
- Builder mindset capable of shaping a function from the ground up
- Industry fluency in technology, fashion, beauty, retail, performance marketing, or creator economy
Description
You will build ShopMy’s earned media function from the ground up, shaping stories and channels with founders and cross-functional partners. …
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