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Director of Sales

Sunrise Senior Living

Sunrise Senior Living

Social Services

Marlborough, MA - USA

Director

Experteer Overview

In this Director of Sales role, you drive the community’s market approach to boost occupancy and revenue while aligning with Sunrise’s mission to make a positive difference in residents’ lives. You lead cross-functional sales initiatives, cultivate referral partnerships, and optimize the move-in experience to support sustainable growth. The position offers strategic influence, collaboration with leadership, and opportunities to shape the community’s growth trajectory. You will work to maximize occupancy and long-term performance in a mission-driven environment.

Compensation / Benefits

  • Medical, Dental, Vision, Life, and Disability Plans
  • Retirement Savings Plans
  • Employee Assistance Program / Discount Program
  • Paid time off (PTO), sick time, and holiday pay
  • myFlexPay offered to get paid within hours of a shift
  • Tuition Reimbursement

Responsibilities

  • Lead Sales Strategy: develop local market plans, analyze trends, and manage referral networks
  • Advance prospects from inquiry to commitment using CRM tools
  • Conduct weekly strategy meetings with the Executive Director
  • Drive Revenue & Growth: meet targets, optimize pricing and inventory, perform competitive analysis
  • External Business Development: present to partners, credential healthcare facilities, strengthen partnerships
  • Oversee Move-In Experience: coordinate assessments, ensure regulatory compliance
  • Financial & Team Leadership: manage sales budget and coach teams on sales accountability

Key requirements

  • Proven sales and marketing success
  • Strong negotiation and relationship-building skills
  • CRM and Microsoft Office proficiency
  • Independent, goal-driven mindset
  • Flexibility for evenings and weekends
Relationship-buildingNegotiationAutonomyStrategic thinkingCRM proficiencyMicrosoft Office

Description

In this Director of Sales role, you drive the community’s market approach to boost occupancy and revenue while aligning with Sunrise’s missi…
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