Director of Product Marketing

Future plc

Electronic Media

10002 New York, NY - USA

Director

Hybrid

Experteer Overview

As Director of Product Marketing you will architect the global GTM strategy for Future’s Commercial Product portfolio and drive market-leading revenue growth. You will align Product, Sales and Marketing to transform innovation into compelling market narratives and scalable commercial outcomes. You’ll shape category positioning, pricing, and multi-channel go-to-market logic, acting as the internal voice of the market. This role offers high autonomy, strategic influence with the C-suite, and hands-on leadership to build a high-performing PMM function that accelerates growth.

Compensation / Benefits

Uncapped leave
Profit share bonus
Refer a friend rewards
Well-being support (Colleague Assistant Programs)
Share Incentive Plan
Hybrid work arrangement (3 days in NY office)

Responsibilities

Define and lead the overarching GTM framework for the commercial organization, including segmentation, pricing/packaging, and distribution strategies.
Develop high-level narratives and category positioning to shape our market story beyond features.
Act as the internal voice of the market by synthesizing competitive intel, macro trends, and buyer behavior to influence product and corporate strategy.
Design training programs and strategies to transform sales enablement into a revenue engine for multi-million deals.
Foster deep cross-functional alignment between Product, Sales and Operations and ensure the Commercial voice in ideation stages.
Build repeatable, scalable methodologies for launches, internal comms, and feedback loops to institutionalize PMM excellence.
Manage and develop a team of Product Marketing Managers, shaping their careers, output, and PMM culture.

Key requirements

8–10+ years in product marketing within media, advertising, or high-growth SaaS
5+ years in a dedicated people management role
Experience with revenue-stack tools (CRM, PMM, BI) and GTM execution
Executive communication skills; ability to simplify complex concepts for engineers and CEOs
Growth architecture experience taking products from zero to multi-million-dollar revenue
Data-driven decision making supported by Salesforce data, market research, and win/loss analysis
Empathy-driven leadership and team-building capabilities

executive communication strategic thinking empathy and culture building Salesforce Asana/Jira Looker

Description

As Director of Product Marketing you will architect the global GTM strategy for Future’s Commercial Product portfolio and drive market-leadi…

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