Director of Growth Marketing

Worcester Polytechnic Institute

Education

Worcester, MA - USA

Manager / Team Leader

Experteer Overview

In this role you will lead the university’s enrollment growth marketing across the full funnel, shaping multichannel campaigns and demand generation. You’ll align with Admissions and Marketing Communications to advance brand strategy and student pipelines for undergrad, graduate, and pre-college programs. You’ll innovate with new channels, optimize ROI, and drive measurable enrollment outcomes. This position offers a chance to influence campus-wide marketing and partner with cross-functional teams to scale impact.

Responsibilities

Lead omni-channel enrollment marketing campaigns and lifecycle programs from planning to optimization
Oversee strategy and performance for enrollment platforms and lead-gen ecosystems (e.g., Niche, CollegeVine, U.S. News & World Report)
Collaborate with Creative and Digital Operations to improve assets and experiences
Design CRM-enabled nurture programs and patient student journeys to boost engagement and conversions
Manage external partnerships, sponsorships, and experiential activations for recruitment
Provide leadership and performance oversight to a two-person marketing team
Coordinate with Admissions leadership to align recruitment priorities with enrollment goals
Ensure consistent positioning and messaging across recruitment initiatives

Key requirements

Bachelor's degree in a related field
8+ years in growth/enrollment marketing or related disciplines
3+ years of supervisory experience
Track record of driving awareness, inquiries, and enrollment pipeline growth
Experience with CRM, enrollment marketing platforms (Salesforce, Slate), and marketing automation
Strong analytical and strategic thinking with use of analytics, attribution, and AI-enabled tools
Ability to influence cross-functional teams in a complex organization
Excellent communication, stakeholder management, and project management skills
Higher education marketing experience; agency/consumer marketing experience preferred

strong communication stakeholder management leadership Salesforce Slate lead generation ecosystems

Description

In this role you will lead the university’s enrollment growth marketing across the full funnel, shaping multichannel campaigns and demand ge…

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