Director, Legal Sales Strategy

Nexstar Media Group

Radio and Television Broadcasting Channels

New York, NY - United States

Manager / Team Leader

Experteer Overview

In this role you will lead the growth strategy for Nexstar’s Legal & Professional Services vertical, driving revenue by selling a full suite of AdTech and marketing solutions to law firms nationwide. You will own category strategy, enable sales teams, and partner with product and external providers to tailor offerings for legal advertisers. The position emphasizes data-driven, high-impact client acquisition and ROI-focused campaigns. You will work cross-functionally to shape go-to-market programs and elevate sales performance in a multi-market environment.

Responsibilities

Own national category strategy and revenue performance for the Legal vertical across key segments
Position integrated AdTech and marketing solutions to drive client acquisition, case volume, and ROI for law firms
Develop vertical-specific playbooks, messaging frameworks, and sales tools for legal marketing use cases
Provide coaching, client engagement, and pipeline oversight to improve seller effectiveness and close rates
Craft compelling narratives aligned with legal advertiser priorities (cost per case, qualified leads, intake efficiency)
Drive revenue growth through direct account work and enabling local/regional sales teams
Collaborate with product teams and partners to enhance legal offerings (attribution, call tracking, lead verification)
Monitor industry dynamics (advertising regulations, spend trends, consumer search behavior) and evolving client channels

Key requirements

7+ years in digital media, AdTech, or SaaS sales, with >=3 years in legal or professional services
Deep understanding of law firm marketing: lead generation, intake optimization, compliant advertising
Proven sales leadership in a matrixed, multi-market environment
Experience in sales enablement, GTM strategy, and coaching
Strong analytical skills translating campaign data into insights
Excellent communication, presentation, and client-facing abilities with senior stakeholders
Willingness to travel up to 50-75%

strategic thinking collaboration effective communication AdTech and marketing solutions programmatic, OTT/CTV, search, social first-party data activation

Description

In this role you will lead the growth strategy for Nexstar’s Legal & Professional Services vertical, driving revenue by selling a full s…

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