Director, GTM Strategy - Multi-Platform Initiatives & Market Scale

iHeartMedia

Radio and Television Broadcasting Channels

New York, NY - USA

Manager / Team Leader

Experteer Overview

In this role you will translate national initiatives into scalable market offerings, building a Market Scaling Engine that enables local, regional, and national execution. You’ll lead go-to-market strategy for iHeart’s multi-platform initiatives and craft modular playbooks for sellers at varying investment levels. You’ll collaborate across Programming, Sales, Marketing, Finance, Legal, Operations, and Research to commercialize programming-led revenue. This is a chance to shape how big ideas scale across markets and drive revenue growth for partners.

Compensation / Benefits

medical, dental, vision
life insurance (company provided and supplemental)
paid vacation and sick time
paid holidays
401K plan
Employee Assistance Program (EAP) including counseling and financial/legal resources

Responsibilities

Lead GTM strategy for large multi-platform initiatives (partnerships, tentpole programs, strategic sales priorities)
Convert high-level concepts into modular, market-ready playbooks with clear entry points for sellers
Build a Market Scaling Engine enabling initiatives to scale across local, regional, and national accounts
Lead rollout from concept to field readiness with practical, sales-ready tools (one-pagers, playbooks, FAQs, pitch guidance)
Partner with Programming, Sales, Marketing, Finance, Legal, Operations, and Research to align priorities and opportunities
Set pricing frameworks and guardrails with Revenue Operations; own packaging decisions and escalations
Monitor performance across markets and identify opportunities to simplify, scale, and optimize revenue impact
Create feedback loops from the field to inform future GTM development

Key requirements

8+ years in GTM strategy, sales strategy, commercial operations, or product marketing
Proven experience scaling multi-market or national-to-local initiatives
Strong understanding of how local and national sales operate differently
Experience working cross-functionally with programming, sales, and marketing teams
Ability to simplify complex ideas into repeatable frameworks
Media, audio, or entertainment experience strongly preferred

collaboration curiosity respect for others GTM strategy development sales enablement tooling (one-pagers, playbooks, FAQs)cross-functional program management

Description

In this role you will translate national initiatives into scalable market offerings, building a Market Scaling Engine that enables local, re…

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