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34:T1780,{"@context":"http://schema.org/","@type":"JobPosting","title":"Director/a de Marketing","description":"

Desde Mur&Partners ofrecemos posición como Director/a de Marketing.

Misión

La misión de la posición será liderar la estrategia global de marketing y posicionamiento de la compañía, convirtiendo la marca en un referente dentro de su sector. Será responsable de incrementar significativamente su notoriedad y presencia en el mercado mediante estrategias innovadoras de comunicación, publicidad, branding y diseño, garantizando una identidad visual moderna, atractiva y coherente con los valores de la organización.

Responsabilidades principales:

Definir y liderar la estrategia global de marketing, comunicación, branding y posicionamiento de la compañía, alineándola con los objetivos de negocio y crecimiento.

Analizar tendencias de mercado, comportamiento del consumidor, evolución de los canales y actividad de la competencia para identificar nuevas oportunidades de posicionamiento y crecimiento.

Liderar la planificación y asignación de la inversión en marketing, priorizando aquellas iniciativas con mayor potencial de impacto y retorno para la compañía.

Incrementar la notoriedad, visibilidad y reconocimiento de la marca en los mercados actuales y futuros, desarrollando acciones diferenciales y de alto impacto.

Garantizar una comunicación coherente, consistente y reconocible en todos los puntos de contacto con clientes, colaboradores y mercado.

Desarrollar propuestas que conecten con los distintos públicos objetivo, combinando creatividad, conocimiento del consumidor y orientación a resultados.

Diseñar y supervisar campañas publicitarias de alto impacto visual y comercial, seleccionando los canales, soportes y formatos más adecuados para maximizar la exposición de la marca.

Definir la estrategia de presencia física de la marca, identificando ubicaciones, formatos y soportes publicitarios con capacidad para generar notoriedad y reforzar su reconocimiento.

Establecer criterios de diseño y dirección creativa que permitan construir una imagen contemporánea, atractiva y fácilmente reconocible, prestando especial atención a la estética, el color, la tipografía y los códigos gráficos.

Supervisar el diseño y desarrollo de cartelería, publicidad exterior, rotulación corporativa, ferias, eventos, espacios físicos y otras acciones promocionales.

Construir y dirigir una red de colaboradores externos, agencias y partners especializados, asegurando un elevado estándar creativo y una correcta ejecución de los proyectos.

Coordinar y supervisar el trabajo de los equipos internos.

Liderar la estrategia digital, incluyendo branding, comunicación corporativa, marketing automation, CRM y estrategias omnicanal.

Definir y realizar el seguimiento de KPIs vinculados a notoriedad, visibilidad, posicionamiento, crecimiento y generación de negocio, y tomar decisiones basadas en ellos.

Trabajar de forma transversal con Dirección General y las áreas comerciales para convertir marketing en un motor de crecimiento y asegurar una visión compartida de marca, mercado y cliente.

Representar a la compañía en eventos, ferias y foros y encuentros y foros que contribuyan a reforzar su reputación, visibilidad y posicionamiento.

Requisitos

Titulación universitaria en Marketing, ADE, Economía o disciplinas afines.

Se valorará positivamente contar con MBA o formación ejecutiva en escuelas de negocio de prestigio.

Experiencia mínima de 10 años en posiciones de marketing, con al menos 5 años en posiciones directivas.

Experiencia demostrable en la construcción y desarrollo de marcas con elevada notoriedad, visibilidad y reconocimiento en el mercado.

Trayectoria consolidada en branding, comunicación corporativa y marketing estratégico.

Experiencia liderando equipos multidisciplinares y coordinando agencias creativas, diseñadores y otros partners externos.

Experiencia en la gestión del presupuesto anual del departamento, y presupuestos de campañas y acciones significativas.

Conocimientos avanzados de CRM, marketing automation y analítica.

Se valorará experiencia en empresas en expansión o en contextos de crecimiento acelerado, y experiencias internacionales.

Imprescindible disponer de catalán nativo y de un nivel de inglés básico profesional.
Ubicación
Barcelona

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Desde Mur&Partners ofrecemos posición como Director/a de Marketing.

Misión

Responsabilidades principales:

Definir y liderar la estrategia global de marketing, comunicación, branding y posicionamiento de la compañía, alineándola con los objetivos de negocio y crecimiento.

Analizar tendencias de mercado, comportamiento del consumidor, evolución de los canales y actividad de la competencia para identificar nuevas oportunidades de posicionamiento y crecimiento.

Liderar la planificación y asignación de la inversión en marketing, priorizando aquellas iniciativas con mayor potencial de impacto y retorno para la compañía.

Incrementar la notoriedad, visibilidad y reconocimiento de la marca en los mercados actuales y futuros, desarrollando acciones diferenciales y de alto impacto.

Garantizar una comunicación coherente, consistente y reconocible en todos los puntos de contacto con clientes, colaboradores y mercado.

Desarrollar propuestas que conecten con los distintos públicos objetivo, combinando creatividad, conocimiento del consumidor y orientación a resultados.

Diseñar y supervisar campañas publicitarias de alto impacto visual y comercial, seleccionando los canales, soportes y formatos más adecuados para maximizar la exposición de la marca.

Definir la estrategia de presencia física de la marca, identificando ubicaciones, formatos y soportes publicitarios con capacidad para generar notoriedad y reforzar su reconocimiento.

Establecer criterios de diseño y dirección creativa que permitan construir una imagen contemporánea, atractiva y fácilmente reconocible, prestando especial atención a la estética, el color, la tipografía y los códigos gráficos.

Supervisar el diseño y desarrollo de cartelería, publicidad exterior, rotulación corporativa, ferias, eventos, espacios físicos y otras acciones promocionales.

Construir y dirigir una red de colaboradores externos, agencias y partners especializados, asegurando un elevado estándar creativo y una correcta ejecución de los proyectos.

Coordinar y supervisar el trabajo de los equipos internos.

Liderar la estrategia digital, incluyendo branding, comunicación corporativa, marketing automation, CRM y estrategias omnicanal.

Definir y realizar el seguimiento de KPIs vinculados a notoriedad, visibilidad, posicionamiento, crecimiento y generación de negocio, y tomar decisiones basadas en ellos.

Trabajar de forma transversal con Dirección General y las áreas comerciales para convertir marketing en un motor de crecimiento y asegurar una visión compartida de marca, mercado y cliente.

Representar a la compañía en eventos, ferias y foros y encuentros y foros que contribuyan a reforzar su reputación, visibilidad y posicionamiento.

Requisitos

Titulación universitaria en Marketing, ADE, Economía o disciplinas afines.

Se valorará positivamente contar con MBA o formación ejecutiva en escuelas de negocio de prestigio.

Experiencia mínima de 10 años en posiciones de marketing, con al menos 5 años en posiciones directivas.

Experiencia demostrable en la construcción y desarrollo de marcas con elevada notoriedad, visibilidad y reconocimiento en el mercado.

Trayectoria consolidada en branding, comunicación corporativa y marketing estratégico.

Experiencia liderando equipos multidisciplinares y coordinando agencias creativas, diseñadores y otros partners externos.

Experiencia en la gestión del presupuesto anual del departamento, y presupuestos de campañas y acciones significativas.

Conocimientos avanzados de CRM, marketing automation y analítica.

Se valorará experiencia en empresas en expansión o en contextos de crecimiento acelerado, y experiencias internacionales.

Imprescindible disponer de catalán nativo y de un nivel de inglés básico profesional.
Ubicación
Barcelona

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Director/a de Marketing

Headhunter: Mur&Partners

Description

Take your next career step