Media Planner

Zimmerman Advertising

Advertising Agencies

Fort Lauderdale, FL - USA

Manager / Team Leader

Experteer Overview

You will coordinate and optimize media planning efforts across traditional and interactive channels, guiding assistants and presenting strategic plans to clients. You’ll collaborate with buying and interactive teams to align campaigns with client objectives and measure performance. This role sits at the nexus of planning, negotiation, and analytics, enabling you to shape multi-market media strategies. You will lead and develop junior staff while communicating findings and recommendations to stakeholders. The opportunity centers on delivering effective media solutions that drive client outcomes and business growth.

Responsibilities

Oversee assistants and junior planners in developing national, regional and local traditional media campaigns
Coordinate with interactive media team to integrate online objectives into the overall plan
Train and develop assistant-level staff
Present recommendations, POVs and analyses to clients and Account Service
Organize and control day-to-day media planning processes and deadlines
Plan traditional media in tandem with the interactive team
Utilize industry tools and client data to develop media plans
Monitor campaigns and report performance to clients
Coordinate with Buying and Account Service on media needs, deadlines, and opportunities
Negotiate print/OOH rates and added value; issue insertion orders

Key requirements

Bachelor’s degree in business, marketing, advertising or related field
4+ years media planning experience as a Media Planner
Strong presentation and writing skills
Understanding of Broadcast, Online, OOH, Print media properties
MS Office: Internet Explorer, Excel, Word and PowerPoint
Experience with media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Simmons
Retail client experience is highly desirable
Experience managing staff is highly desirable
Full-service agency experience preferred

presentation skills writing skills team leadership TNS Scarborough Media Monitors

Description

You will coordinate and optimize media planning efforts across traditional and interactive channels, guiding assistants and presenting strat…

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