Commercial Director (Generics - Hospital Channel)

Headhunter: Page Executive

Pharmaceutical Industry

Barcelona, Cataluña - Spanien

Manager / Team Leader

Experteer Overview

In this role you will design and execute the national commercial strategy for the hospital channel, with a focus on high-impact generics. You will shape the go-to-market model and the commercial team structure to enable rapid, sustainable growth in Spain. You will drive market opportunities, tendering activities, pricing, and stakeholder engagement across hospitals and regional authorities. You will lead a KAM-driven organization, monitor performance, and ensure alignment with the global commercial strategy. This is an opportunity to shape hospital market strategy in a fast-growth life sciences context.

Compensation / Benefits

Competitive salary package
Opportunity to work in a growing life sciences company

Responsibilities

Design and implement the national hospital channel strategy and go-to-market model
Lead hospital tender participation, pricing strategies, and regional procurement processes
Build, lead, and develop a national KAM team with clear objectives and KPIs
Implement digital tools to monitor KAM activity and account performance
Establish and maintain relationships with hospital pharmacies, procurement, and regional authorities
Represent the company in institutional forums and industry events
Monitor market dynamics, pricing evolution, and tender processes; manage budgets and forecasts
Develop analytical frameworks to optimize market decision-making

Key requirements

10+ years in the generic pharmaceutical industry with hospital market experience
Proven success in commercialization of generics
Strong familiarity with Spanish hospital procurement, tenders, and regional structures
Experience building or scaling commercial teams in a KAM-driven model
Track record leading market entry, launch, or expansion projects
Excellent negotiation and stakeholder management skills
Fluent in Spanish and English

Entrepreneurial mindset Strong leadership presence Collaborative yet decisive management Hospital market dynamics and tendering processes Strategic planning and market analysis Budgeting and performance dashboards

Description

In this role you will design and execute the national commercial strategy for the hospital channel, with a focus on high-impact generics. Yo…

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