Chief Marketing Officer

University of San Francisco

Universities and Colleges

San Francisco, CA - USA

Vice President

Experteer Overview

In this role, you will lead USF’s marketing strategy to translate brand, demand generation, and lifecycle efforts into enrollment and revenue outcomes across undergraduate and graduate programs. You will own the 3-Year Marketing Roadmap and ensure aligned go-to-market plans for every school, while establishing governance and prioritization across the division. You’ll build and guide centralized marketing capabilities to drive measurable performance and strategic decision making. This is a high-impact leadership opportunity to shape marketing at a decsion-driven, mission-focused university.

Responsibilities

Own and execute the 3-Year Marketing Roadmap with resource planning and data-driven course corrections
Develop standardized go-to-market plans for all schools on a regular cadence
Implement a formal intake/prioritization framework for marketing work
Lead Strategy, Creative, Web & Digital, Content, and Marketing Operations as direct reports
Set and manage university-wide brand strategy and incrementality-tested campaigns
Redefine core performance metrics across funnel, including lead volume and cost per acquisition
Maintain a chair on the enrollment leadership team and co-own an enrollment/marketing dashboard
Lead quarterly joint-planning with enrollment leadership to align budgets and campaigns

Key requirements

Masters Degree required
10+ years of progressive, high-impact marketing leadership experience
Proven track record restructuring or building a marketing function in a complex, decentralized org
Experience driving performance metrics (pipeline, conversion, CAC/CPL) over brand metrics
Ability to navigate a matrixed environment and align multiple internal stakeholders
Experience designing or operating a resource prioritization or intake-governance framework within a marketing or creative team

strategic thinking cross-functional collaboration data-driven decision making brand strategy demand generation lifecycle marketing

Description

In this role, you will lead USF’s marketing strategy to translate brand, demand generation, and lifecycle efforts into enrollment and revenu…

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