Business Marketing Manager

Flowserve

Automatic Control Technology

Irving, TX - USA

Senior Specialist / Project Manager

Experteer Overview

In this role you lead the marketing strategy for Flowserve’s Valves Division, a $1.5B+ business, aligning priorities with sales and leadership to drive growth and strengthen the brand. You partner across functions to translate business needs into impactful programs, from campaigns to launches and events, while measuring full funnel impact. You’ll be a voice of marketing on the leadership team, shaping the customer experience and supporting Flowserve’s mission to empower critical industries. This is a strategic, cross-functional role with clear business outcomes and growth potential.

Responsibilities

Lead the division's marketing strategy for key business initiatives
Translate business priorities into marketing programs that drive growth and strengthen brand
Collaborate with sales, portfolio marketing, events, digital, demand generation, creative, and other teams to execute campaigns and launches
Support M&A activities and events with marketing execution
Ensure alignment between product strategy, commercial priorities, and customer needs
Demonstrate marketing's impact by linking activities to business KPIs and optimizing programs
Contribute as a key voice on the Marketing Leadership Team to drive growth and improve customer experience

Key requirements

Bachelor in Marketing, Business, Engineering, or related field
10+ years of B2B marketing experience in energy, industrial, or technology sectors
Excellent written and verbal communication; able to translate technical features into customer value
Experience with web, advertising, demand generation, social media, content marketing, events, and research
Ability to prioritize in a high-volume, fast-paced environment with firm deadlines
Demonstrated collaboration with cross-functional stakeholders
Ability to influence senior business and sales stakeholders
Data analysis capability to drive program improvements
Ability to lead without direct authority
Budget management experience
Willingness to travel up to 25%

strong communication collaboration prioritization web marketing advertising demand generation

Description

In this role you lead the marketing strategy for Flowserve’s Valves Division, a $1.5B+ business, aligning priorities with sales and leadersh…

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