Brand Communication Manager
Technogym
Sports Equipment, Camping, Outdoor
Cesena - Italien
Senior Specialist / Project Manager
Experteer Overview
As Brand Communication Manager at Technogym, you shape and promote the brand image across online and offline channels to elevate visibility and reputation. You’ll develop cohesive strategies, manage brand assets, and ensure consistent identity while supporting sales and institutional activities. You will coordinate events, monitor brand usage, and drive market growth in a fast-paced, international environment. This role offers the chance to influence a global wellness and luxury brand with Olympic-scale exposure.
Responsibilities
- Development and implementation of brand assets, catalogs, and visual materials
- Ensure adherence to brand guidelines and strengthen brand equity
- Design and execute communication projects aligned with brand positioning
- Manage communication investments, business cases, and marketing plans
- Create tools to support sales and institutional activities
- Monitor brand usage for compliance with Brand Identity
- Coordinate communication activities for trade fairs and events
- Drive brand awareness through market analysis
- Manage timelines for product launch-related communications (Time to Market)
Key requirements
- University degree in Marketing, Communications or related fields
- 10+ years of experience in Brand Identity creation roles
- Excellent command of English
- In-depth knowledge of the Luxury sector within structured companies
- Excellent leadership and team management capabilities
- Strong results orientation and adaptability to fast-paced environments
- Superior communication and presentation skills
- Proven creativity and strategic mindset
Description
As Brand Communication Manager at Technogym, you shape and promote the brand image across online and offline channels to elevate visibility …
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