BALENCIAGA - E-Business Director (M/F)

Kering

Luxury Goods, Accessories

Paris, Île-de-France - Frankreich

Manager / Team Leader

Experteer Overview

As Global E-Business Strategy Lead, you will define Balenciaga’s online growth trajectory and manage profitability across e-commerce and e-retail. You’ll own long-term strategy, annual plans and cross-functional governance with senior leadership. You will drive traffic, conversions, AOV and stock efficiency through digital trading and CRO, shaping a best-in-class online client experience. This role offers the chance to lead digital transformation, partner with global teams, and influence how the brand engages customers online.

Compensation / Benefits

professional development within the House and the Kering Group
high-performance teams
stimulating and fulfilling work environment
diversity commitment
equal opportunity employer

Responsibilities

Define the global online assortment and offer strategy across markets and channels
Lead digital trading, website animation and key product launches’ online performance
Optimize stock allocation and omnichannel product availability
Own end-to-end digital client journey from discovery to delivery and returns
Drive UX/CRO roadmap, funnel diagnostics and A/B testing
Oversee e-content production, imaging, copy, video and product data for launches
Govern e-content budgets, workflows and KPIs for online storytelling
Define online acquisition, retention and loyalty strategies with CRM and Marketing
Manage e-retail partnerships, concessions and marketplace collaborations
Lead AI-enabled content and platform evolution projects
Drive content quality, SEO readiness and online VM consistency
Build and govern the operating model for the E-Business organization

Key requirements

12+ years in digital commerce, luxury retail or omnichannel leadership
Proven ownership of a global digital P&L and budgets
Strong experience in UX, site experience, CRO, digital merchandising and e-content
Expertise in CRM, client acquisition/retention and lifecycle management
Leadership of omnichannel transformation across Retail, e-commerce, clienteling and fulfilment
Experience with eRetail/concession/marketplace partner governance
Track record in platform evolution, re-platforming and cross-functional digital transformation
Hands-on exposure to AI-enabled content or commerce use cases and omnichannel tools
Experience with China or other local digital ecosystems is a plus

Strategic thinking Cross-functional leadership Data-driven decision making UX CRO digital merchandising

Description

As Global E-Business Strategy Lead, you will define Balenciaga’s online growth trajectory and manage profitability across e-commerce and e-r…

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