Associate Director, Search Capability & Craft Excellence

IPG Mediabrands

Advertising, PR

Miami, FL - USA

Senior Specialist / Project Manager

Experteer Overview

In this role you drive the strategic direction for search across channels, shaping playbooks, standards, and best practices to improve quality and consistency. You will lead innovation, pilot programs, and education initiatives while shaping AI-enabled search guidance and measurement. You collaborate with cross-functional partners to grow client impact, develop thought leadership, and build a scalable evidence base of case studies. This position sits at the heart of Omnicom's Search Capability portfolio, balancing governance with ambitious experimentation.

Compensation / Benefits

in-office requirement (minimum 3 days per week)
competitive salary ($115,000 to $130,000)
equal employment opportunity statement
inclusive culture commitment

Responsibilities

Translate platform capabilities and market developments into practical guidance; develop playbooks, POVs, standards and capability frameworks
Drive channel-specific innovation from ideation to rollout; support alpha/beta/pilot programs
Coordinate accounts, training, feedback loops, milestones and adoption tracking for pilot initiatives
Shape AI search guidance across AI Mode, Performance Max, conversational and agentic tools; assess client fit and scale
Maintain practitioner onboarding, training content, certification pathways and learning sessions
Lead search community meetings; curate updates and ensure accessible materials
Support thought leadership; develop landscape perspectives and rapid-response POVs
Source and organize case studies; build a searchable evidence base for client growth and learning
Support new business and client growth through capability definition, audits and clear differentiation
Contribute to partner evaluations, capability assessments and roadmap questions for search platforms
Define test plans, success criteria and reporting frameworks; distinguish platform claims from evidence
Maintain roadmaps, priorities, owners, risks and status reporting across the portfolio; ensure ongoing alignment

Key requirements

6+ years of relevant paid-search, search strategy or digital capability experience
Deep working knowledge of Google Ads and Microsoft Advertising (Search, Shopping, Performance Max, AI capabilities)
Strong understanding of SA360 or similar platforms; analytics, conversion measurement and experimentation fundamentals
Proven ability to lead complex cross-functional programs from brief to launch and improvement
Excellent written and verbal communication; experience producing POVs and playbooks
Strong analytical judgment; interpret performance data and translate to business decisions
Ability to work with product, data, engineering and measurement teams; translate practitioner needs into requirements
Highly organized, proactive and able to manage multiple priorities with senior stakeholders
Test-learn-scale mindset balanced with governance and advertiser controls
Preferred: experience with AI Search, conversational advertising, generative-AI workflows, agentic tools or search-discoverability strategy
Google Ads Search certification; additional Microsoft Advertising, SA360, Analytics, Shopping certifications valued

strong communication cross-functional collaboration project management Google Ads Microsoft Advertising SA360

Description

In this role you drive the strategic direction for search across channels, shaping playbooks, standards, and best practices to improve quali…

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