Executive Salary
avg.$122,361
Zimmerman Advertising
Consulting/Advertising, PR/Advertising Agencies
Fort Lauderdale, FL, United States
Description
Zimmerman Advertising, founded in 1984 and based in Fort Lauderdale, Florida, is a privately owned agency specializing in integrated retail advertising services. The company employs approximately 1,100 professionals and serves primarily B2B clients across various industries. Its offerings include a comprehensive suite of marketing solutions tailored to optimize retail performance. With a reported revenue of $190.4 million, Zimmerman Advertising maintains a significant presence in the advertising sector. The firm’s focus on retail advertising encompasses strategic planning, creative development, media buying, and data analytics. As a leading provider in the industry, Zimmerman Advertising continues to expand its service offerings and client base within the United States. The company’s headquarters in Fort Lauderdale serves as the central hub for its operations across multiple locations nationwide. With long-standing experience and a robust portfolio, Zimmerman Advertising is recognized as a prominent name in retail-focused advertising solutions.
Experteer Insights
Experteer Briefing
Company Trajectory
Founded in 1984, Zimmerman Advertising has evolved from its origins as a full-service agency specializing in retail brands to become a leading force in integrated advertising solutions. Based in Fort Lauderdale, Florida, United States, the agency has continually expanded its footprint and service offerings to meet the changing landscape of retail marketing. Critical milestones in the company’s development include strategic market expansions and the launch of innovative service divisions addressing the comprehensive needs of retail brand clients. Looking ahead, Zimmerman Advertising continues to focus on strengthening its role as a trusted partner for national and regional retailers while enhancing its capabilities to navigate a dynamic marketing environment.
Financial Setup
Zimmerman Advertising operates as a privately owned firm serving primarily B2B clients, with an employee base of over 1,100 professionals. The firm's financial structure has enabled sustainable growth, leveraging its integrated business model to provide a broad spectrum of marketing services. Annual revenue figures are not publicly disclosed. The agency’s workforce, centered in Florida with potential regional distributions, supports its mission to deliver customized advertising solutions rooted in deep retail expertise. Its privately held status allows for agile decision-making and close alignment with client objectives.
Development & Outlook
The agency’s service portfolio is robust, encompassing strategic planning, analytics, market research, creative development, local store marketing, production, media planning and buying, direct response, digital and interactive services, as well as results analysis. This diverse offering underscores a commitment to full-funnel marketing for retail brands. Zimmerman Advertising demonstrates social engagement through its philanthropic initiative, zMotion, which has raised millions of dollars by 'Riding for a Better Tomorrow.' Moving forward, the company is poised to embrace industry shifts by continuing investments in innovation and maintaining an ongoing focus on impact-driven campaigns and social responsibility.
Vacancies
Sr. Media Planner
Zimmerman Advertising
Fort Lauderdale, FL - USA
Media Planning Director
Zimmerman Advertising
Fort Lauderdale, FL - USA
Account Director
Zimmerman Advertising
Fort Lauderdale, FL - USA
Account Supervisor
Zimmerman Advertising
Fort Lauderdale, FL - USA
EVP, Account Director
Zimmerman Advertising
Fort Lauderdale, FL - USA