LiveRamp
Consulting/Market Research Companies
San Francisco, CA, United States
Description
Experteer Insights
Experteer Briefing
Company Trajectory
LiveRamp Holdings, Inc., headquartered in San Francisco, California, was founded in 2011 as a data onboarding company, specializing in transferring offline data online to support marketing efforts. Over time, LiveRamp expanded beyond its original scope, evolving into a prominent provider in the data collaboration sector. The company has marked its trajectory with strategic pivots, including rebranding and significant product diversification, while its technology and market presence have matured in alignment with shifting industry demands.
Financial Setup
As of today, LiveRamp is a publicly traded company serving primarily B2B clients. It employs approximately 1,400 professionals, supporting operations both domestically and abroad. LiveRamp’s business model focuses on enabling organizations to unify customer and prospect data, offering a secure environment to create comprehensive customer profiles while maintaining strict privacy protections. The company’s revenue reflects ongoing demand for data management and privacy-focused technology solutions, positioning it as a notable player in its sector.
Development & Outlook
LiveRamp continues to innovate by introducing products like Authenticated Traffic Solutions, Data Marketplace, Data Plus Math, Onboarding, Privacy Manager, and Safe Haven, enhancing organizations’ capabilities in cross-channel identity resolution and data collaboration. The company holds 17 proprietary patents, underpinning its technological leadership in identity and data matching. LiveRamp underscores its commitment to diversity, equity, and inclusion through six Business Employee Resource Groups and a robust charter, further recognized by external accolades for workplace quality. Sustainability and data ethics remain central, offering products that facilitate compliance and privacy for clients. With these foundations, LiveRamp’s future direction is likely to emphasize continued product innovation, regulatory compliance, and an inclusive workplace culture.