CWS

Production and Processing of Raw Materials

Duisburg, Germany

Description

Founded in 1899 and headquartered in Duisburg, North Rhine-Westphalia, Germany, this privately owned company operates in the fields of hygiene, workwear, and fire safety. With approximately 11,000 employees, it provides innovative rental solutions tailored for B2B clients across various industries. The company's latest annual turnover was approximately $1.19 billion. Its offerings include rental services designed to enhance safety, hygiene, and workwear management for businesses. The organization maintains operations primarily from its main location in Germany, serving a global customer base with a focus on the United States market.

Experteer Insights

Locations 2

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Experteer Briefing

Company Trajectory

Founded in 1899 and headquartered in Duisburg, North Rhine-Westphalia, Germany, CWS has evolved from its origins as a manufacturer of professional textile and washroom hygiene products to a leading provider of innovative solutions in hygiene, workwear, and fire safety. Over its long history, the company has marked substantial milestones through strategic pivots and market expansions, continually adapting to shifting industry demands and technological advancements. CWS is not a start-up but an established organization recognized for its resilience and adaptability in the European service landscape.

Financial Setup

CWS operates as a privately owned enterprise serving business-to-business (B2B) customers with a workforce of over 11,000 employees. Its business model emphasizes rental solutions for hygiene, workwear, and fire safety, allowing it to maintain strong customer relationships and steady revenue streams. The company’s financial performance is underscored by its growth and stability, further solidified by its focus on infrastructure, a diverse product offering, and a robust service portfolio. Operating globally, CWS’s sustained expansion reflects its commitment to reliable service across markets.

Development & Outlook

CWS continues to expand its product suite, specializing in professional textile and washroom hygiene products such as dust control mats, workwear, bed linen, guest towels, and oil-absorbing mats. The company is at the forefront of sustainability initiatives, aiming to market only sustainable products in new business by 2024 and incorporating Fairtrade-certified cotton and recycled polyester into its offerings. CWS also actively champions social responsibility, reinforcing diversity and inclusion through participation in Germany’s 'Diversity Charter' and committing to equal employment opportunities for all employees. Recognized for its innovation and sustainability—including a nomination for the German Sustainability Award 2020—CWS remains focused on responsible growth and pioneering solutions for future market needs.

CWS