Sr. Director, Field Marketing & Consumer Engagement
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Salary Benchmark
Only for Experteer Members
Location
Miami, FL
Career Level
Director
Industry
Beer, Soft Drinks, Refreshment Beverages
Position Summary: The Sr. Director of Field Marketing & Consumer Engagement’s purpose is to ensure the effective execution of MEC Marketing programs throughout their marketing geography. In addition, the goal of these programs is to drive sales growth and market share improvement. The Sr. Director oversees a team of Field Marketing Managers, Consumer Engagement Regional Field Managers & Consumer Engagement Managers, Collegiate Managers, Sr. Ambassadors & MAT’s providing accountability, facilitating communication and alignment between the Bottling Partners, Business Unit and HQ. The Sr. Director is the primary link between Brand Marketing’s strategies and the Commercial & Bo
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