Media Director

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Job Description

The Media team at Allstate provides strategic direction for the investment of media funds across all product lines and marketing initiatives.  The team identifies key target audiences, reports on competitive advertising spend and activity, leads the development of all national and local media plans, and reviews opportunities for investment. This team oversees the execution of media tactics including all investment and often negotiates deals directly with vendors.  The team also works with the Allstate modeling and analytics team to facilitate modeling inputs related to the media plans.  The team manages all media budgets, billing and payment and they manage the relationships with all of the media advertising agency partners and other areas of marketing (IMC, eBus, MARA) for each product line.

The Media Director will lead the development of integrated, data driven media strategy and execution for Allstate.  This individual will oversee a team responsible for the execution of media initiatives and programs to drive growth for the enterprise.  In addition, this person will manage the relationship with our media advertising agencies and will have direct oversight and management of all working media budgets.

Key Responsibilities

The Media Director will serve as the key media strategist for the company and will manage the overall media strategy for Allstate.  This person will manage a team.  The Media Director will act as the subject matter expert and consultant for media across the enterprise, integrating traditional and digital media, as well as local and national plans.  Specifically, the media director will

  • Be a strategic thought leader driving Allstate to be innovative and in the media space
  • Provide day-to-day management and oversight of all media plans and investment, including all product lines and marketing initiatives   
  • Oversee the investment of all media funds, including strategic direction for the annual investment in the television upfront market, making sure buys meet all of the corporate requirements and are negotiated and leveraged to the fullest extent
  • Provide a post analysis of all media buys and determine ways to optimize by working collaboratively with data and analytics teams
  • Provide detailed working media budget management by product/program including monthly reconciliations, forecasting and billing oversight
  • Develop and maintain good relationships with media vendors and internal teams to facilitate integrated programs that deliver against Allstate’s objectives
  • Seek out and evaluate partnerships, opportunities, data and media platforms that deliver value add
Key Responsibilities Continued
  • Be up to date on consumer trends that will affect how consumers engage with media
  • Analyze and report on monthly, quarterly and annual competitive ad spend for Allstate’s businesses
  • Manage relationships with all media agency partners:  RFP/Hiring, scope of work, fees, staffing, performance ensuring Allstate is receiving the best value for the investment
  • Manage media partner audits to ensure our fees are aligned with the value provided
  • Manage media team, provide direction and guidance, performance evaluations, compensation, hiring
  • Facilitate management reporting for all media related needs
  • Work collaboratively across all marketing departments to develop and execute plans according to objectives, with relevant creative, messaging, placements, targets, etc., rolling up to the strategy
  • Represent Allstate at industry conferences and events as a speaker, panelist, attendee demonstrating Allstate’s media expertise
  • Work in lock-step with the digital media team to insure Allstate’s overall media investment represents an integrated, robust, optimal plan
Job Qualifications
Education and Experience
  • Bachelor’s degree required- Marketing concentration preferred
  • Minimum of 12+ years of previous work experience in media management, including supervisory experience and team management—strong preference for advertising agency media experience at a senior management/senior planning level
  • Demonstration of capable leadership
  • Strong oral/written communication skills
  • Proficient presentation skills
  • High level of professional/personal integrity
  • Self-starter, able to work independently yet function as a team member
  • Capacity to organize/manage a team and workload
  • Aptitude to build/maintain strong cross-functional relationships
  • Ability to provide insightful feedback and make effective decisions
  • Must have strong command of media research resources, capabilities/limitations
  • Working knowledge of Word, Excel, and Powerpoint

The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.

Good Work. Good Life. Good Hands®.

As a Fortune 100 company and industry leader, we provide a competitive salary – but that’s just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you’ll have access to a wide variety of programs to help you balance your work and personal life — including a generous paid time off policy.

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Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

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