Director, BTO Operations Product Marketing
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- Company
- Hewlett-Packard
- Location
- Cupertino, CA - United States
- Career Level
- Manager / Team Leader
- Industry
- Software Companies
- Function
- Marketing
- Education
- Bachelor's Degree (or equivalent)
- Field of Studies
- Economics
- Languages
Details:
Director, BTO Operations Product Marketing - 268814 Description Build and execute on the global marketing campaign and solution message for the Operations Management software portfolio. Drive field enablement, development of key sales tools, and manage to HP's go-to-market plans. Own and execute on PR and AR strategy to gain market acceptance. Lead the strategy and execution by working closely with all other outbound marketing teams, product management and HP Software corporate marketing organization. Role includes being executive spokesperson for the Operations Management business, CIO-level sales calls, AR/PR, industry conferences, internal HP marketing councils and events.
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