Details: Multicultural Market Manager - 261557 Description Position Overview : This customer-centric, strategic marketing manager will focus on the fast-growing U.S. multicultural market, with a special emphasis on the African American and Asian American markets. This leader will devise strategies and integrated go-to-market programs that advance the HP local brand position and generate incremental business growth from these customer segments. Primary Accountabilities : · Augment and extend existing multicultural growth plans to grow the HP brand with African American and Asian American consumers and small businesses; use research and focused brand-building activities with emphasis on leveraging
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